ABOUT THE CLIENT

Morning Star Center

Morning Star Center (MSC) is a nonprofit organization dedicated to creating sustainable impact for vulnerable children, families, and communities across Africa.

Its work spans Education, Healthcare & Maternity, Child Rescue & Orphan Care, and Community Outreach, with a focus on delivering practical support and creating long-term opportunities for the communities it serves.

BaadalSoft partnered with MSC to strengthen both its digital fundraising experience and its data-driven decision-making capabilities

Fundraising & Marketing Website

OVERVIEW

BaadalSoft developed a modern fundraising and marketing platform that provides MSC with a stronger digital presence while creating a streamlined experience for donors, sponsors, volunteers, and global partners.

CHALLENGES

  • Needed modern digital presence to communicate it's mission.
  • Donors needed a simple and secure way to contribute online.
  • Campaigns required a centralized digital experience for visibility.
  • Required support for both monetary and physical donations.

SOLUTION

  • Delivered modern, responsive website centered around MSC's mission.​
  • Integrated Stripe and PayPal for seamless international giving.​
  • Enabled direct campaign creation and web visibility.​
  • Introduced in-kind donation intake for medical and school supplies.​
  • Consolidated supporter and donor touchpoints directly into Brevo CRM.​

OUTCOME

  • Replaced third-party platforms (Give Lively and BetterUnite) with native web forms and direct Stripe/PayPal integrations—eliminating a 3% platform fee, cutting overall transaction fees by ~55%, and driving a 30% increase in website traffic.
  • Unified donation and campaign workflows in-house by offboarding Give Lively and BetterUnite, capturing a 3% fee reduction per transaction, slashing overall payment processing overhead by ~55%, and fueling a 30% traffic surge.
  • Migrated donation collection from Give Lively and BetterUnite to custom direct integrations, saving 3% in platform fees (a ~55% cut in per-transaction costs) while expanding site reach with a 30% boost in traffic.